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The Hardest Step in Going Global: From Exporting to Investing Abroad
For companies in Portugal, and in much of Europe, growth runs out of room early. Domestic markets are small, so a company that wants to keep growing soon has to sell across borders. But selling abroad is not the same as operating abroad. The skills that carry a company through the first stage rarely carry it through the next. Addressing that gap is the focus of the Católica International Business Platform at the Catholic University of Portugal. At the GFCC’s October Monthly
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1 day ago2 min read
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